Yoon Hyup

Design Challenge: This project involved designing an engaging online exhibit for the San Diego County Fair that complemented an in-person art exhibit. The challenge was to create a website featured on the fair’s site to generate awareness and interest in the exhibit and the featured artist, ensuring the design elevated the artwork without detracting from its impact.

Design Solution: Yoon Hyup is a Brooklyn-based Korean artist known for his modern take on pointillism and vibrant urban landscapes. Inspired by his style, I designed a clean, minimalist website that reflects the simplicity and elegance of an art exhibit. The custom dot-based logo nods to his technique while maintaining a professional, gallery-like feel. The design captures the energy of his work, creating an immersive digital experience that draws visitors in and encourages them to explore the exhibit.