Charis Project Digital Marketing Campaign

Design Challenge: This semester-long group project required developing a comprehensive digital marketing plan for a non-profit organization. My group selected The Charis Project, focusing on enhancing their online presence to increase website traffic, newsletter subscriptions, and overall awareness of their mission. The challenge was to create a user-friendly, SEO-optimized design that effectively communicated the organization’s purpose while inspiring action.

Design Solution: I redesigned The Charis Project’s landing page for full responsiveness and a seamless mobile experience. To improve search rankings, I strategically integrated SEO keywords. I also developed a compelling tagline and call-to-action to engage the target audience and drive interaction. The update strengthened their digital presence while reinforcing their mission to inspire meaningful change.