Cooper Hewitt

Design Challenge: Design a print publication to help the Smithsonian’s Cooper Hewitt Museum promote a collection of your choice. Assess the message, curate a selection of images, and do research to inform your design direction. Use Adobe InDesign to create a cohesive visual system of type, image, and message. Consider the narrative flow and movement through the publication. Be mindful of the target audience, as well as, Cooper Hewitt’s brand identity. Design multiple iterations and refine until you have achieved dynamic layouts with good compositional balance, structure, and clear visual hierarchy. 

Design Solution: I selected the Foreign Exchange collection for its elegance and unique appeal. To reflect the porcelain-inspired designs within the collection, I crafted a catalog that balances sophistication with visual impact. The layout highlights clean typography and refined details, evoking the artwork's elegance while ensuring readability and flow. Subtle design elements inspired by porcelain patterns were woven throughout, creating an immersive experience that mirrors the intricacy and beauty of the collection. The design invites readers to explore the artwork with the same sense of wonder that initially captivated me.