Creation Care

Design Challenge: Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage the PLNU campus community, spark conversation, create awareness, and inspire action. Use Design Thinking’s human-centered research approaches and methods to create a climate change awareness campaign focusing on the things we all care about and how climate change is impacting these things. Explain what is currently being done collectively to mitigate climate change and share actions individuals can take. Use social science research findings to inform how you communicate about climate change in a polarized world.

Solution: After weeks of ideation and experimentation, I created a poster that connects climate change and sports, featuring Kobe Bryant as the central figure to immediately engage fans. The headline, “Protect Your Court,” serves as both a call to action and a nod to the sports world, urging individuals to take part in climate action. Bold imagery and typography make the design visually striking, inspiring students and sports fans to get involved in meaningful change.